FRITOS
Assignment: After 20 years off the public radar, Fritos needed a new brand campaign.
Must include: a country music celebrity enjoying a variety of “heartland” activities with friends and/or family.
RUFFLES
Assignment: Create a lifestyle brand campaign for Ruffles.
Must include: a diverse group of friends engaging in multiple “meaningful activities” together.
LAY’S
Assignment: Create an experiential event for Lay’s at Coachella. My role included concepting for the event, naming event elements, writing scripts for an on-site influencer-host, as well the case study below.
PEPSI ZERO SUGAR
Assignment: Tell folks that Pepsi Zero Sugar tastes great.
Must include: a disagreement followed by an agreement that Pepsi Zero Sugar taste great.
BURGER KING
Assignment: Get kids excited about King Jr. Meal toys
Must include: Justice League characters + The Burger King. JL Characters must showcase collaboration + creativity. Must include a dream sequence to separate the Burger King from the DC Universe.
BRIDGESTONE
Assignment: Promote Bridgestone’s Driveguard tires.
Must include: celebrity talent, child talent, Bridgestone’s engineer-spokesperson talent and a CGI sequence depicting how Driveguard tires work.
BUICK
Assignment: Promote Buick’s first ever convertible: The Cascada.
INDYCAR RACING
Assignment: Get people excited about tuning into INDYCAR.
Must include: celebrity race car drivers talking about what makes each track uniquely challenging.
MOUNTAIN DEW
Assignment: Promote “The Year of DEW” at Speedway.
Must include: Celebrity talent Chase Elliott and a Speedway location.
MOUNTAIN DEW GAME FUEL
Radio Assignment: Sell Mountain Dew Amp Game Fuel to gamers.
CASE STUDIES
Assignments: Our clients buy a lot of internal sizzle reels and case study videos. They all require scripting, and I make a ton of them. Many are loved so much by clients they become consumer facing—such as the ones below.